Cause Camp is chock-full of thought-provoking ideas your nonprofit needs (and we're delivering). Attend Cause Camp 2017 in person or from your desktop or tablet; just make sure you don't miss out on March 27&28.
Day 1 • 8:00 – Opening Remarcs – Marc Pitman is our Cause Camp 2017 Emcee and will be threading together the two-day conference. In addition, both of the panels will be hosted by Pitman. Coffee for day one is sponsored by Thrivent Financial.
Day 1 • 9:15 – Uncharitable – The way we think about charity is dead wrong. This talk has been delivered in 38 states and eight countries to wide acclaim and standing ovations. Based on Dan's book, "Uncharitable," the best-selling title in history in the history of Tufts University Press. The Stanford Social Innovation Review said it, "deserves to become the nonprofit sector's new manifesto."
Break – 10:15
Day 1 • 10:30 – How to Up Your Email Marketing and Fundraising Game – This session will show you, step-by-step, how to effectively grow and engage your email list, and raise more money.
Day 1 • 11:30 – Where Do Good Stories Come From? — Storytelling has never been more important for brands. But with limited budgets and distracted consumers, how do we compete? How do we stand out? How do we even show up? Let's start by defining "good stories" and then get into the where and how.
Lunch Break & Expo – 12:00-2:00
Day 1 • 2:00 – Yes-Profit on Nonprofit – Dealing with the Devil – There is much that the nonprofit sector can learn from the private sector, and vice versa of course. Entertainment marketing executive John Rood will discuss Marketing 101 and present-day business issues facing one of the largest and most well-respected corporations. We'll discuss how what works for the big & for-profit & global can be directly applied to the small & nonprofit & local.
Live Podcast Panel – John Haydon, Tyler Riewer, John Rood, Tom Ahern
Day 1 • 4:00 – "Loverizing": The Lucrative Difference a Few Well-Chosen Words Can Make – Maybe you've heard? Donor-centricity -- an approach psychologist Jen Shang has dubbed "loverizing" -- is a street paved with gold. It raises lots more money and retains donors longer. But what -- exactly -- makes a direct mail appeal irresistibly "donor-centered"? How do you "loverize" your website or newsletter?
Cocktail Hour – End of Day 1
Day 2 • 8:00 – Opening Remarcs – Coffee for day two sponsored by Nonprofit Association of the Midlands.
Day 2 • 9:15 – Social Movements for Good - How Companies and Causes Create Viral Change – Derrick Feldmann, researcher and author of Social Movements for Good shares the stories and strategies of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative talk walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed.
Break – 10:15-10:30
Day 2 • 10:30 – The Happy Healthy Nonprofit: Linking Self-Care and Wellbeing to Impact – This session is about how and why it is important to treat self-care and well-being as an organizational strategy and cultural norm. When self-care initiatives are treated as “extras” instead of being built right into the fabric of an organization’s culture, they are nothing more than a Band-Aid, barely disguising the underlying chronic stress and eroding the nonprofits ability to meet its mission. This session will share the latest thinking on well-being in the nonprofit workplace based on the presenter's book “The Happy Healthy Nonprofit: Strategies for Impact without Burnout.” Going beyond a narrow focus on physical health and wellness, the session will share examples and insights from nonprofits that have created and implemented a culture of well-being in the workplaces that supports results.
Lunch Break & Meet the Pros
Day 2 • 12:00 – Sponsored by Lincoln American Marketing Association – Now is your chance to sit down with real-life professionals and ask questions, solve real problems and get the tools you need to transform your organization. It will span from the end of Beth Kanter's presentation at 12:00, through lunch and up until Kivi Leroux-Miller's presentation at 2:00. Grab a sandwich then head downstairs to meet the pros or vice versa, either way a room full of all-stars will be ready and waiting to give hands-on help with marketing, fundraising, and several other aspects of doing more good.
Day 2 • 2:00 – Be CALM, Not BUSY: Rethinking Your Nonprofit’s Approach to Communications – Nonprofit communications staff have too much content to create, too many channels to manage and too little time for any of it. The urgent overtakes the important, your priorities get lost in the chaos, and you barely have time to think.
What are you going to do about it? No one will save you from your to-do list. It’s up to you to rethink your approach.
Kivi Leroux Miller will show you how. She’s learned what separates effective, happy-at- work nonprofit communicators from the lousy, miserable ones.
Your first step is recognizing BUSY for what it really is: Work habits and office cultures that are Bogus, Unrealistic, Sidestepping, and Yoked.
Screw BUSY. Get CALM.
Be more Collaborative, Agile, Logical, and Methodical. Your communications work will become more simple, strategic, and successful. And then you’ll really love your job.
Live Podcast Panel – Beth Kanter, Kivi Leroux-Miller, Lori Jacobwith
Break – 3:45-4:00
Day 2 • 4:00 – The Ultimate Fundraising Challenge – This session is all about fun, interaction and will tap into your own creativity. It will truly equip you to return to the office and take action.